about the event
Race Around the Rock is a one-day, 88km coastal rowing endurance relay event circumnavigating Salt Spring Island. Crews navigate open water, tidal currents, and changing conditions, and supported by a modern safety system including GPS tracking, sector-based safety boats, and real-time race monitoring.
It’s a test of endurance, teamwork, and decision-making, and a compelling spectacle both on the water and online.
WHY SPONSOR
Align your brand with:
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Endurance and resilience
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Adventure and coastline exploration
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Community and sport
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High-quality media and storytelling
What makes this different:
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Live race tracking (scalable spectator engagement)
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Strong visual content (photo, video & drone)
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Growing regional & national reach
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Authentic, non-corporate feel
Audience & Promotion Reach
Race Around the Rock offers sponsors exposure across a multi-channel, highly engaged audience, combining digital reach, live event visibility, and community networks.
Our reach includes
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Official Race Around the Rock Channels
Growing Instagram and web presence, supported by targeted paid promotion to expand reach leading up to race day.
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Partner Amplification
Content shared in collaboration with Rowing BC (~1,900 followers) and Rowing Canada Aviron (~25,000+ followers), extending visibility to a provincial and national rowing audience.
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Live Race Tracking Platform
Real-time race map with repeat engagement from athletes, families, and spectators — a high-value digital touchpoint where sponsors can be prominently featured.
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On-Site Spectators & Destination Viewing
Race-day viewing locations (e.g., Fernwood Dock ), creating in-person brand exposure in a vibrant, social setting.
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Content Lifecycle (Before, During, After)
Sponsors are featured across:-
promotional posts leading up to race day
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live updates and race-day coverage
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post-race photo and video content
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Sponsorship Opportunities
Live Tracking & Safety Partner — $1500
Be part of the infrastructure of the race.
Supports:
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GPS tracking system
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Real-time race monitoring
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On-water safety coordination
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Highly interactive virtual race watching app
You receive:
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Exclusive title: Live Tracking & Safety Partner
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Logo on live tracking map
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Mentions in all “Follow the race live” posts
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Credit in recap video + replay
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Website + awards recognition
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Post-event engagement data (e.g. Google Analytics)
This isn’t passive exposure... it’s where spectators actively follow the race, check positions, and stay engaged for hours.
Official Media Partner — $2000
Own the storytelling of the race.
Supports:
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Professional video production for social media
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Drone and on-water footage
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Highlighting key 'journey-to-the-race' athlete stories
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Long-term marketing assets
You receive:
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"Official Media Partner" designation
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Logo watermark on prominent imagery
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Credit in all recap videos
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Tagged in all media posts
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Recognition on event website
Presenting Partner (Start/ Mid / Finish) — $1200
Own the most visible physical spaces on race day.
Supports:
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Start and finish line energy
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Spectator hub during busiest viewing period
You receive:
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"Finish Line Presented by..."
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On-site signage
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Social media mentions throughout the day
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Logo on tracking page
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Recognition on event website
For illustrative purposes — actual signage not yet confirmed
For illustrative purposes — your logo to feature promenantly on reverse
Branded Swag Partner — $800
Your brand travels beyond race day.
Supports:
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Staff, volunteer and organizer t-shirts & other apparel
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Creating the vibe of a fun, professional sporting event
You receive:
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Local exposure on co-branded apparel
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Recognition on event website
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Social-media shoutouts
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High visibility in all physical spaces on race day
Why sponsor this regatta?
What you get
Your organization featured on our regatta social media channels & event web properties
Your logo prominently displayed on this sponsors web page
Local, regional and national exposure through our amplification network.
And more... see individual sponsorship options for details.
How it helps
Coast Rowing is rapidly gaining world-wide interest!
It is the latest new sporting event to be added to the Summer Olympic games—beginning in Los Angeles in 2028. We would love to partner with like-minded island organizations excited at the prospect of drawing more unique visitors to enjoy the stunning natural coastal environment on Salt Spring Island.
You help us establish Race Around the Rock as the world class rowing event that it is
You enable us to invest in event promotions, to help bring more, new visitors (athletes and spectators) to Salt Spring Island.
You support our local volunteer-run rowing club— enabling more aspiring young athletes with traditional barriers to sports to access this new sport. Who knows, maybe Salt Spring Coastal Rowing Athletes will soon be representing Canada at a future summer Olympic games.